A famous American neuroscientist, Daniel Amen, explained it: according to him, this choice has a very specific function: to make you order more dishes. How is this possible? It seems that eating bread while you’re still choosing what to eat stimulates the brain’s frontal lobe, triggering a sugar spike that increases the desire to order more.
Why Bread (And Alcohol) Make You Order More Dishes
In a video posted on neurolab_’s TikTok profile, which has racked up nearly two million views, Amen explains why bread triggers this effect in us and how it’s not just bread, but also wine, that stimulates us: “When you go to a restaurant, the first thing they do is bring bread to the table and ask you if you want alcohol, because both act on the frontal lobe. And both make you more likely to order more and spend more money at the restaurant.”
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