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According to the neuroscientist, happy customers are encouraged to order more food, thus paying a higher bill because they are encouraged to order more dishes. For this very reason, Amen also suggests that restaurants shouldn’t charge for bread, a practice that isn’t yet widespread, as some still add it to the bill. According to Amen, restaurateurs should view it as an investment, because they are sure that by teasing customers with the basket, they will end up spending more money.
